Two and a half years as Brand Design Manager for a Microsoft-first consultancy in the UK. I built and ran the visual identity so the brand matched the quality of the engineering: sharp, credible, senior.
The company
The A Teams is a Microsoft-first consultancy across Azure, M365, Power Platform, Dynamics 365 and Data & AI, placing senior engineers and MVPs into enterprise transformations.
The challenge
A strong technical team with no consistent visual identity to show for it. My brief: build and keep a brand presence that matched the work.
Design ownership of every brand-facing material, so every touchpoint held the same standard and voice.
Full design of the company LinkedIn page: banner, avatar system, featured content and consistency across every organic post.
Recurring branded formats, including the weekly Tip for the Week series, built to grow authority with the Microsoft community.
Paid and organic campaign visuals for LinkedIn: banners, CTAs and ad formats aimed at enterprise decision-makers.
Brochures, one-pagers and pitch support, including the trifold Chaos Calmer brochure used in enterprise sales.
Infographic and visual design for the MVP network, mapping the Microsoft stack the consultancy covers.
Primary channel: LinkedIn. Everything was designed for B2B decision-makers there, from organic thought-leadership to paid campaigns aimed at enterprise buyers in the Microsoft ecosystem.