Nº 01 - Identity, editorial & digital Mallorca · MMXXVI

Brand, editorial and digital design. One senior designer.

I'm a senior graphic designer with more than 20 years behind me, across Spain, the UK, the US and Denmark. I've worked in-house, in agencies and on my own, and I look after the visual identity, the editorial layout and the front-end (HTML5 and CSS3) myself. Right now I'm laying out a 150-page book for PLUB alongside brand and editorial projects.

Open to remote and hybrid roles In-house · agency · freelance

See the portfolio Get in touch Download CV (PDF)
20+
Years in practice
60+
Projects delivered
5+
Countries
Nº 02 - About
Una marca no es un logo. Es lo que la gente recuerda de ti cuando no estas delante.

Pao Restrepo.

I've spent more than 20 years designing: visual identity, brand systems, covers, book and magazine layout, campaigns and websites. Along the way, Riu Hotels, tech startups, recruitment firms and non-profits, across Spain, the UK, the US, Denmark and Colombia.

I work on my own or inside a team, whichever the project needs. What stays the same is the method: understand the brief first, agree on a direction, then look after every detail through to print or the browser.

Brand identity Visual systems Editorial layout Art direction Digital design Front-end (HTML5 / CSS3) EN · ES
Nº 03 - What I do

Four disciplines.
One designer.

Cada proyecto se hace a medida. Trabajo sola, dentro de un equipo interno o junto a una agencia; el planteamiento es el mismo en los cuatro casos.

Brand identity & visual system

Logo, colour, typography and brand guidelines: the whole system, from strategy to delivery. Everything your team needs to stay consistent across every channel and market.

Logo Brand manual Typography Colour system Stationery

Editorial design & layout

Magazines, catalogues, reports and books. Grid, typography and page rhythm built for reading. From InDesign to a print-ready PDF or a digital edition, with follow-up right through to press.

Grid systems Magazines & catalogues Reports Books Pre-press

Digital design & web

Websites that fit the brand and do a job. From a landing page to a full corporate site, designed with UX judgement and built with clean HTML5 and CSS3. Responsive and ready to publish.

UX / Visual HTML5 / CSS3 Responsive Landing pages Bootstrap

Digital campaigns

Social media, email, banners and online ads. Every piece comes from the same place and speaks the same language. B2B and B2C, always built around your brand's voice and strategy.

Social media Email / newsletter Banners LinkedIn B2B Online ads

Open to in-house roles, agency collaborations or long-term remote contracts. I'm as comfortable working on my own as inside a multidisciplinary team.

Nº 04 - Selected work

A selection
from the archive.

Brand, editorial, digital and campaign work for hospitality, tech, recruitment and professional services, in Europe and beyond.

Zulma Reyo School of Consciousness — brand identity
Brand Identity · Visual System

Zulma Reyo School of Consciousness

A brand built from scratch for Zulma Reyo's school, carrying the depth the organisation needed to get across.

Full branding · 2025 · Spain

Case study
The A Teams — brand identity and campaigns
Brand Identity · Digital Campaigns

The A Teams

Identity and digital presence for a Microsoft consultancy in the UK: approachable, professional, with a website to match.

Brand & campaigns · 2022–2024 · UK

Case study
SPG Search · Microsoft IT — brand, web and campaigns
Brand Identity · Web · Campaigns

SPG Search · Microsoft IT

Full rebrand and digital ecosystem for an IT recruitment firm, working side by side with the in-house team.

Brand, web & digital · 2022–2024 · UK

Case study
mysimpleshow — art direction and marketing banners
Digital Design · Online Marketing

mysimpleshow

Art direction and banners for a video platform: consistent pieces for campaigns running in several markets.

Marketing campaigns · 2017–2018 · US

Case study
Shobr · Nordic Grocery — campaign design and digital assets
Digital Marketing · Campaigns

Shobr · Nordic Grocery

Campaigns and digital pieces for a Nordic grocery marketplace, made to sell through online channels.

Online marketing · 2018–2019 · Denmark

Case study
RIU Hotels & Resorts — UX visual, web and marketing
UX Visual · Web · Digital Marketing

RIU Hotels & Resorts

Five years designing and refining websites, digital experiences and marketing material for the hotel group.

Digital & web · 2010–2015 · Spain

Case study

Six of more than 25 projects

See the full portfolio
Nº 05 - How I work

Understand first,
design second.

I don't open a single program until the brief is clear. A lot of the work happens before there's anything to show.

Discover

I look at the market, the competition and where the brand sits. Every decision starts there, not from a hunch.

Define

We agree on the strategy and the visual direction together, before touching a pixel.

Design

A thorough exploration until the strongest solution turns up. Every choice has a reason.

Deliver

Production-ready files, brand guidelines and, when it applies, the front-end built and ready to publish. Tidy and documented.

Nº 06 - Let's work together

Shall we talk
about your project?

If you need a senior designer to handle brand, editorial, digital and web from start to finish, I'm available full-time, part-time or for long remote contracts.

Email paola.restrepo@gmail.com
Phone +34 627 700 599
Location Mallorca, Spain · Remote and hybrid
LinkedIn paolarestrepoduque
Instagram @paorestrepodesign