Five and a half years at one of the world's biggest holiday hotel groups, moving from web designer to UX/UI designer to B2B/B2B2C marketing. Front-end, digital campaigns and UX across four RIU platforms.
RIU Hotels & Resorts runs more than 100 hotels across 20 countries. Founded in Mallorca in 1953, it sits between mass-market scale and premium experience, with a strong B2B network of travel agents and partner clubs alongside its direct B2C channels.
Front-end design and development for riu.com: cross-browser work, HTML/CSS, page redesigns and maintenance of the main corporate site.
UI and UX across four RIU platforms: responsive web, front-end, HTML emails, online campaign design and usability for riu.com, riuplaza.com, riuagents.com and riupartnerclub.com.
Ideation, execution and rollout of B2B and B2B2C promotional campaigns, working with internal comms teams on assets for travel agents, corporate clients and direct consumers.
HTML5, CSS3 and responsive design across several RIU properties, with cross-browser testing and validation to production standards.
User experience and interface work across riu.com, riuplaza.com, riuagents.com and riupartnerclub.com, for millions of users a year.
Banners, landing pages, newsletters and promotional email for B2B and B2B2C audiences across markets.
Design and HTML coding of promotional and transactional email, responsive and tested across major clients.
UI and UX for riuagents.com and riupartnerclub.com, the platforms for travel agents and corporate partners.
Brochures and printed promotional material for travel partners, keeping the brand consistent across digital and print.
The work spanned four distinct properties, each with its own audience, information needs and conversion goals. Keeping them visually and functionally consistent while meeting each one's demands was the core challenge.
Work confidential under company agreement. Every asset, campaign and deliverable from this period is the property of RIU Hotels & Resorts and can't be shown publicly. The scope is described here; the full portfolio is available to qualified prospects on request.