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Case study - Brand design manager 2022–2024 · UK

SPG Search — a brand from the ground up.

Two years as Brand Design Manager for a Microsoft IT recruitment firm, starting with nothing: no brand, no site, no digital presence. I built the identity, the website and the ongoing marketing.

Role
Brand Design Manager
Duration
Feb 2022 – Feb 2024 · 2 yrs
Sector
Microsoft IT recruitment
Location
UK · Remote
Scope
Brand · web · digital marketing
2
Years full-time
0→1
Brand built from scratch
3
Channels: brand, web, LinkedIn
1
Identity across every touchpoint
Nº 01 - The project

One brand.
Built to recruit.

The company

SPG Search is a Microsoft IT recruitment specialist, connecting organisations with senior SharePoint, Microsoft 365 and Azure talent across the UK and beyond.

The challenge

Nothing to start from: no brand, no visual system, no digital presence. The scope was identity, website and an ongoing marketing strategy to position SPG Search as the Microsoft recruitment partner.

Forest Green
#12A04C
Ocean Blue
#0A5C8A
Ink Black
#000000
Steel Grey
#9B9B9B
SPG Search primary logo
Primary logo
SPG Search negative logo
Negative version
SPG Search greyscale logo
Greyscale version
Nº 02 - Scope of work

From zero to a brand
that competes.

Brand identity design

The full SPG Search identity from scratch: logomark, colour, typography, iconography and brand elements, with logo variants for every context.

Web design

Design and front-end of the corporate website: on-brand, responsive and built to convert enquiries from clients and candidates.

LinkedIn brand presence

Full design of the company LinkedIn page: banner, profile visuals and ongoing posts to build recognition in the Microsoft IT community.

Digital advertising

Online banners and campaign assets for lead generation, aimed at hiring companies and Microsoft IT professionals.

Promotional materials

Presentations, newsletters, email templates and sales collateral, all to the same visual standard and voice.

Brand guidelines

The full identity documented: usage rules, colour specs, typography hierarchy and application examples.

Nº 03 - Selected work

The brand
at work.

SPG Search — brand identity overview
Brand identity overview
SPG Search — website design
Website design
SPG Search — LinkedIn banner
LinkedIn banner design
SPG Search — digital campaign
Digital campaign design
SPG Search — promotional collateral
Promotional materials

End-to-end brand ownership. From the first logo sketch to running every touchpoint. Over two years the SPG Search brand was built, launched and kept evolving with the company.

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