A year designing online marketing for Shobr, the first FMCG marketplace in the Nordic online grocery market. Banners, seasonal creatives and co-branded pieces, all aimed at the Danish and Nordic shopper.
The company
Shobr was the first FMCG marketplace in the Nordic online grocery market: buy directly from brands across categories, one basket, one checkout, home delivery across Denmark.
The brief
Design online marketing for digital campaigns aimed at Danish and Nordic shoppers: banners, promo pieces and partner co-branded material across formats, all on the Shobr visual identity.
Multi-format banners for online campaigns aimed at Danish shoppers, across the standard IAB sizes, for desktop and mobile.
Seasonal and promotional material — Christmas, winter and discount campaigns — adapted across formats with consistent messaging and urgency-led CTAs.
Co-branded promo material joining the Shobr identity with partner brands: coupons, flyers and joint pieces for retail and food-service partners.
Nordic-specific. Every piece was made for the Danish and Nordic shopper: language, cultural tone and buying habits, where trust, simplicity and value decide the online grocery purchase.