Back to the portfolio
Case study - Freelance marketing designer 2017–2018 · Remote, US

simpleshow — campaigns that communicate.

Fourteen months designing online marketing banners for simpleshow, the animated explainer video platform. Multi-size sets for digital campaigns, each one pixel-perfect to the brand.

Role
Freelance Marketing Designer
Duration
Jun 2017 – Jul 2018
Sector
EdTech · video communication
Location
Remote, US
Deliverable
Online marketing banners
14
Months freelance
B2C
Global audience, digital-first
Multi
Multi-size banner sets
1
Global brand, pixel-perfect delivery
Nº 01 - The project

Design for a brand
that speaks simply.

The company

simpleshow is a global platform for animated explainer videos, used by thousands of companies to explain complex ideas simply. Now part of the D-ID group.

The brief

Design online marketing banners for digital campaigns, across formats and sizes, precisely on the simpleshow visual identity and campaign messaging.

Signal Orange
#FF6B35
Deep Navy
#1A2B4A
Clarity Teal
#00B4B4
White
#FFFFFF
Nº 02 - Scope of work

Banners built to
perform at scale.

Display advertising banners

Multi-size banner sets for online campaigns, for the Google Display Network and third-party placements, across the standard IAB formats.

Campaign visual adaptation

Campaign creatives adapted to many formats and sizes with the same look, each banner pixel-perfect to the guidelines and brief.

Brand-aligned digital assets

Everything produced strictly to the simpleshow identity: typography, colour, illustration style and messaging hierarchy across every format.

Nº 03 - Selected work

Campaign banners
in action.

simpleshow — main campaign banner
Main campaign banner
simpleshow — leaderboard banner
Leaderboard banner format
simpleshow — square banner
Square banner format
simpleshow — skyscraper banner
Skyscraper banner format
simpleshow — rectangle banner
Medium rectangle format

Global scale, consistent quality. Every banner was made strictly to simpleshow's guidelines, holding brand integrity across formats, markets and messages over fourteen months.

Next case study

SPG Search —
brand, web & digital marketing