Open to new roles & projects

Brands that
actually
stand out.

Senior Graphic Designer & Brand Specialist available for in-house, agency or long-term remote roles. 20+ years creating visual identity systems, digital experiences and websites that convert — working with brands across Spain, UK and internationally.

View selected work Let's talk →
20+
Years shaping brands
60+
Visual identities launched
5+
Countries impacted
Pao Restrepo — Senior Graphic Designer & Brand Specialist, Mallorca Spain
.
Mallorca · Spain · Remote worldwide
+20y
About
A brand is not just a logo. It is the precise emotion a company leaves in the world.

Pao Restrepo.

I am Pao Restrepo, Senior Graphic Designer & Brand Specialist based in Mallorca, Spain. With over 20 years of experience, I have created visual identities and digital experiences for brands in hospitality, tech, recruitment, retail and wellness — from RIU Hotels & Resorts to startups redefining their category.

I combine the strategic thinking of a Brand Director with the impeccable execution of a Senior Graphic Designer. I design complete visual systems, with deep expertise in UX Visual and front-end development (HTML5, CSS3, responsive) — which means I deliver projects that not only look exceptional, but work perfectly in the real digital world.

Brand Strategy Visual Identity Art Direction UX Visual Design Digital Design & Web Front-End (HTML5 / CSS3) Adobe Creative Cloud EN · ES
What I do

Services for brands
that want to stand out.

Every project is 100% custom. No templates, no shortcuts — only rigorous, original work that places your brand ahead of the competition.

01

Brand Identity &
Visual System

Complete visual identity creation from strategy to execution. Logo, typography, colour palette, brand manual and the complete visual language your company needs to be recognised across every channel.

Logo design Brand manual Typography Colour system Stationery
02

Digital Design &
Web Development

Brand-aligned websites designed to convert. From landing pages to full corporate sites — built with UX, visual thinking and hand-coded with HTML5, CSS3 and responsive standards.

UX / Visual HTML5 / CSS3 Responsive Landing pages Bootstrap
03

Digital
Campaigns

Visual campaigns that work across all touchpoints. B2B and B2B2C design for banners, email marketing, social media and digital advertising — always maintaining the same brand voice and consistency.

Email / Newsletter Campaign design Social media B2B / B2B2C Banners
Selected Work

Brands built
to last.

A curated selection of identity and digital projects across hospitality, tech and professional services.

ZRSOC
Zulma Reyo
School of Consciousness

Brand Identity · Visual System

Zulma Reyo School of Consciousness

Full branding · 2025 · Spain

AT
The A
Teams

Brand Identity · Digital

The A Teams

Brand design & digital · 2022–2024 · UK

SS
simpleshow
Video Maker

Digital Design · Online Marketing

mysimpleshow

Marketing banners · 2017–2018 · US

SPG
SPG Search
Microsoft IT

Brand Identity · Web · Campaigns

SPG Search · Microsoft IT

Corporate identity · 2022–2024 · UK

SH
Shobr
Nordic

Digital Marketing · Campaigns

Shobr · Nordic Grocery

Online marketing · 2018–2019 · Denmark

RIU
RIU Hotels
& Resorts

UX Visual · Web · Marketing B2B2C

RIU Hotels & Resorts

Digital & web · 2010–2015 · Spain

Showing 6 of 25+ projects

View full portfolio →
Trusted by

Brands that value
rigour and excellence.

I am proud to have worked with companies that demand the same level of precision and care that I put into every project.

Zulma Reyo
School of Consciousness Education · Wellness
The A Teams Microsoft Consultancy · UK
SPG Search Tech · IT Recruitment · UK
CVideo
Recruitment HR Tech · UK
Shobr
Nordic Grocery FMCG · Marketplace · Denmark
RIU Hotels
& Resorts Hospitality · International
Casa Oliver Culture · Entertainment · Spain
"

Working with Paola has been a privilege. A Senior Brand & Graphic Designer with 20+ years' experience, she turns brand strategy into clear, consistent visuals. She thinks in systems, creating identities that work across every touchpoint and hold up in real digital environments. Collaborative, reliable and calmly confident, Paola elevates both brands and teams.

Growth & CRO Strategist

Education Sector · Spain

"

Working with Paola was a truly transformative experience. She deeply understood the essence of our foundation, translating the concept of alchemy into a powerful visual identity aligned with our purpose. The result exceeded our expectations and beautifully reflects our mission to create meaningful social impact and wellbeing. Would not hesitate to recommend her.

Founder & Chair

Non-profit · Social impact · Colombia

How I work

A rigorous process,
obsessed with quality.

I never deliver anything that hasn't been perfectly thought through and executed. My way of working is built on three pillars: deep listening, clear strategy and perfection in every detail.

01

Discover

I immerse myself in your business, your market, your competitors and your real goals. I ask the questions most designers skip.

02

Define

Before touching a single pixel, we define the brand strategy and visual direction together. Clarity first, always.

03

Design

Intense visual exploration, refined until we reach the most powerful and coherent solution. Every decision has a solid reason behind it.

04

Deliver

Production-ready files, complete brand manual and — when included — impeccable front-end development ready to launch.

Let's work together

Ready to build
something remarkable?

If your team needs a senior designer who can own brand, digital and web end-to-end — I am available for full-time, part-time or long-term remote roles.

Email paola.restrepo@gmail.com
Phone +34 627 700 599
Location Mallorca, Spain · Remote worldwide
LinkedIn paolarestrepoduque