Open to new roles & projects

Brands that
actually
stand out.

Senior Graphic Designer & Brand Specialist. Over 20 years working in-house, in agencies and on my own — creating identities, websites and campaigns for clients in Spain, the UK and beyond.

Open to in-house roles, agency positions or long-term remote contracts.

View selected work Let's talk →
20+
Years of experience
60+
Projects delivered
5+
Countries
Pao Restrepo — Senior Graphic Designer & Brand Specialist, Mallorca Spain
.
Mallorca · Spain · Remote worldwide
+20y
About
A brand is not just a logo. It is the precise emotion a company leaves in the world.

Pao Restrepo.

I'm Pao Restrepo — Senior Graphic Designer & Brand Specialist, based in Mallorca. Over 20 years I've worked in-house and independently, for clients ranging from RIU Hotels & Resorts to tech startups, recruitment firms and non-profits across Spain, the UK and Colombia. The context changes. The standard doesn't.

My profile is a bit unusual: I think like a brand director and handle hands-on delivery like a developer — visual identity, UX and front-end (HTML5, CSS3) in one person. Fewer handoffs. Less lost in translation.

Brand Identity Visual Systems Art Direction UX Visual Design Digital Design & Web Front-End (HTML5 / CSS3) Digital Campaigns EN · ES
What I do

Three areas.
One expert.

Every project is 100% bespoke — no templates, no shortcuts. I work independently, within in-house teams or alongside agencies. The approach is always the same.

01

Brand Identity &
Visual System

Logo, colour, typography, brand guidelines — the whole system, from strategy to final delivery. Everything your team needs to stay consistent across every channel and market.

Logo design Brand manual Typography Colour system Stationery
02

Digital Design &
Web Development

Websites built to fit your brand and do a job. From a landing page to a full corporate site — designed with UX Visual thinking, built with clean semantic HTML5 & CSS3, and supported by AI-assisted tools that help move faster without cutting corners. Fully responsive, ready to launch.

UX / Visual HTML5 / CSS3 Responsive Landing pages Bootstrap
03

Digital
Campaigns

Social media, email, banners, digital ads — every asset designed to look and feel like it came from the same place. B2B and B2C, built around your brand voice and strategic direction.

Social media Email / Newsletter Banners LinkedIn B2B Digital Ads

Available for in-house roles, agency placements or long-term remote contracts. Equally comfortable working independently or as part of a multidisciplinary team.

Selected Work

Selected work,
real clients.

Brand identity, digital and campaign projects delivered across hospitality, tech, recruitment and professional services — in Europe and beyond.

ZRSOC
Zulma Reyo
School of Consciousness

Brand Identity · Visual System

Zulma Reyo School of Consciousness

Full brand creation built around the depth and philosophy the organisation needed to communicate.

Full branding · 2025 · Spain

AT
The A
Teams

Brand Identity · Digital Campaigns

The A Teams

Brand identity and digital presence for a Microsoft consultancy in the UK. A professional, approachable identity with a website built to match.

Brand & campaigns · 2022–2024 · UK

SS
simpleshow
Video Maker

Digital Design · Online Marketing

mysimpleshow

Art direction and banner design for a video creation platform. Consistent visual assets for campaigns running across multiple markets.

Marketing campaigns · 2017–2018 · US

SPG
SPG Search
Microsoft IT

Brand Identity · Web · Campaigns

SPG Search · Microsoft IT

Full rebrand and digital build for a specialist IT recruitment firm. Brand identity, website and campaign materials — working directly with the in-house team.

Brand, web & digital · 2022–2024 · UK

SH
Shobr
Nordic

Digital Marketing · Campaigns

Shobr · Nordic Grocery

Campaign design and digital assets for a Nordic grocery marketplace. Fresh, consistent visuals built for online channels.

Online marketing · 2018–2019 · Denmark

RIU
RIU Hotels
& Resorts

UX Visual · Web · Digital Marketing

RIU Hotels & Resorts

Long-term collaboration with RIU Hotels & Resorts — designing and improving digital experiences, websites and marketing materials over five years.

Digital & web · 2010–2015 · Spain

Showing 6 of 25+ projects

View full portfolio →
Trusted by

Companies that value
rigour and excellence.

Global hotel chains, tech startups, recruitment firms, non-profits. Some hired me directly, others brought me in-house. The work was the same either way.

Zulma Reyo
School of Consciousness Education · Wellness
The A Teams Microsoft Consultancy · UK
SPG Search Tech · IT Recruitment · UK
Shobr
Nordic Grocery FMCG · Marketplace · Denmark
RIU Hotels
& Resorts Hospitality · Internacional
"

Working with Paola has been a privilege. A Senior Brand & Graphic Designer with 20+ years' experience, she turns brand strategy into clear, consistent visuals. She thinks in systems, creating identities that work across every touchpoint and hold up in real digital environments. Collaborative, reliable and calmly confident, Paola elevates both brands and teams.

Growth & CRO Strategist

Education Sector · Spain

"

Working with Paola was a truly transformative experience. She deeply understood the essence of our foundation, translating the concept of alchemy into a powerful visual identity aligned with our purpose. The result exceeded our expectations and beautifully reflects our mission to create meaningful social impact and wellbeing. Would not hesitate to recommend her.

Founder & Chair

Non-profit · Social impact · Colombia

How I work

Rigorous process,
obsessed with quality.

I don't start designing until I understand the problem. Most of the work happens before anything visual is made.

01

Discover

Before starting any project I research the market, study the competition and understand how the brand is positioned — so every decision is grounded, not guesswork.

02

Define

Before touching a single pixel, we define the brand strategy and visual direction together. Clarity first, always.

03

Design

Intensive visual exploration, refined until we reach the most powerful and coherent solution. Every decision has a solid reason behind it.

04

Deliver

Production-ready files, complete brand guidelines and — when included — impeccable front-end code (HTML5 + CSS3) ready to launch. Organised, documented and ready to hand off.

Let's work together

Ready to build
something remarkable?

If you need a senior designer who can manage brand, digital and web from start to finish — I am available for full-time, part-time or long-term remote contracts.

Email paola.restrepo@gmail.com
Phone +34 627 700 599
Location Mallorca, Spain · Remote worldwide
LinkedIn paolarestrepoduque